02. Needs Analysis
업무분석-> 요구분석 계획-> 요구분석 실행->요구분석 결과 도출
직무분석
패션 쇼
(fashion show)
한 디자이너가 새로운 브랜드를 런칭하거나, 각 계절에 맞는 패션 트랜드를
소개하기 위해 디자이너와 아티스트의 콜라보레이션 형식으로 개최
- 감성 및 신체를 포함한 시선 및 포
Needs
As trekking is done outdoors it is important to keep the participants physical health intact to achieve a more qualitative experience. So before participating it is essential to know the participant’s state of health.
Age(Years Old) Attributes Considerations & Desires
Infant 2 to 3 • Guardian needed • Unsuitable
3 to 6 • Just for an hour
• Need plenty of re
Analysis of Consumer Needs
Most of single families don't have enough fruit or vegetables for each meal. They tend to have bananas, oranges which are easy to peel but they usually don't eat apples, pears and other fruits that have to be peeled.
⇒ They need to have a peeler to have some fruit.
(8) Introduction to Apple Peeler
Do you ever have wanted to peel an apple without going over the
3C Analysis
1. Customer – Needs and Wants
It is possible to find out potential customers by analyzing recent market situation.
Firstly, there is tremendous craze that people are interested in well-being. Precisely speaking, modern people tend to care about their life style and want to live longer and live well by spending more money on them. At the same time, people try to get vario
needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. There are many different things in these two times. There are many features that reveal the differences between media scramble and new media order. For example, in competition composition, there are only two competit
needs and environments
gives chance to transform threats into opportunities.
Market Segmentation
We defined place and price/function as
the 2 most important factors that determine the sectors.
By Place
Divide into 2 Sector : salon and non-salon
Non-salon: Usually sells at supermarkets, cosmetic stores etc.
Salon: Tends to be more sensitive to trends.
By price an
Need를 만족시키는데 실패함에 따라 점차 경쟁브랜드들 사이에서 그 입지가 낮아지고 있는 상황이다. 수치로 볼 때 전체 alternative beverage category중 Snapple이 속한 Premium 그룹이 24%, Supermarket alternative beverage category를 볼 때는 35%을 Snapple이 차지하고 있다.
거시환경(경제, 문화, 기술, 등)에 대한 분석
음료
Environment Analysis - Macro
디지털 음원시장의 성장 및 음원 시장의 유료화가 예상
MP3 Player 보급 증가 : 다양한 공급자, 저렴한 가격
이동통신사들의 시장참여 : SKT, KTF, LGT
포털 사이트의 스트리밍 서비스 제공 : Bugs, etc
저작권 법 개정 시행 (2005.1) : P2P 이용 파일전송 불법
유료화전환추세 : Nepster, 벅스
Ⅰ. Introduction
◆ The need and purpose of the research
최근의 NEAT(국가 영어 능력 평가 시험), TOEIC Speaking, OPIC등과 같은 학생의 영어 실력을 전체적으로 평가하는 시험 제도가 증가함에 따라 한국 학생들이 가장 취약한 speaking에 대한 관심이 증대 되었다. 특히 연구 대상이었던 여중생의 경우 스스로 영어회